Emil Ruder's work is very typical of Swiss graphic design, just like all the other notable Swiss Graphic Designers and Typographers his work is very simplistic with a use of clean typography (this is the main design element when it comes to Swiss Graphic Design). Just like the work of Joseph Muller Brockman you can see that Ruder's work follows a grid system and although the following posters are pretty much imagery based a lot of Ruder's work is primarily typography based.
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